The packaging has become one of the most important parts of the product, since it serves many roles simultaneously, ranging from protection to branding. However, all of these benefits can only be cashed, given that the box is designed correctly.
In this very article, some tips for designing the best candy boxes that have been approved and used by the experts of the industry for quite some time are discussed.
A lot many styles are available in the market when it comes to food boxes. All of them look more attractive and luring than the previous ones. However, a thoughtful decision needs to be made to finalize the style for the candy packaging. The most suitable design for such a package is the one that is not just alluring but also practical and handy. Considering this criterion, gable boxes can be considered suitable for this product.
Gable boxes are very handy and ensure easy transit as well because of their hand-held design. Moreover, their looks are quite attractive and would not fail to impress the masses. Furthermore, sleeve boxes with windows are another great option that is available for this specific use.
Branding is a very tough, yet beneficial process. If the product is branded in the right manner, and the brand image is successfully created, a lot of benefits can be yielded from it. But before the benefits are discussed, the right technique to successfully brand the product must be talked about. Printed candy boxes must be fully utilized in this regard, and imprinting of the logo should be done.
Moreover, placing a rhyming and catchy slogan will also be advantageous since it would be easy for customers to memorize it. These items should be used repeatedly not just on the packaging, but also on other mediums of marketing, hence making the customer memorize it. The first benefit that the business would achieve after this hard work is repeat sales and customer loyalty, which eventually leads to higher profits. Moreover, the product is perceived as high quality, and thus attracting new customers would be exponentially easier.
Colors are undoubtedly the most noticeable component of the boxes of bakery products and other edible items. These small details are noticed by the customer, and s/he forms their judgment of the product based on these details.
Therefore, while the color for these custom printed boxes is being chosen, the sole consideration that should be kept in mind is the target audience. When specifically talking about candies, most of them are targeted towards kids and generally younger audiences. Therefore, the colors should be such that attract them. Bright colors like yellow, blue, and green have a better chance of gaining the attention of the customer than their duller counterparts such as grey and copper.
The structure of the box plays an important role in making the image of the candies. If the box is a sturdy one and has a custom-designed texture, the customers would know that the product is of high quality.
Thus special consideration should be given to it. When it comes to premium box materials, there is no better option than rigid packaging. Rigid boxes are much superior to their folding counterparts and come in their final shape. Moreover, the finishing on them can be varied as per the demands of the client; hence having a glossy finish or a matte texture is not going to be a problem. Henceforth making your custom boxes, and subsequently, the delicacies classy is not a problem with these packages.
While the quality of the box is considered multiple times, and proper time is taken before the right one is chosen; however, not much attention is given to the printing quality. Printing is not an easy task nowadays because of the great number of varieties available for this easy task.
To fully cash your printed candy boxes, you must ensure the greatest quality printing. Raised ink and embossing methods provide an amazing look that any other option fails to provide. However, they are a bit towards the expensive side. If you are unable to afford this tactic, then you must not go below inkjet printing. Not only is it cheaper, but also reliable and won’t fade away, unlike others. And if you do choose the fading inks, then your image from the market would also fade gradually, owing to negative reviews and dissatisfied customers.
No doubt, the looks of the box make a lot of difference, but one fact that should never be undermined is that the main aim behind the packaging is to provide safety and protection. If it fails to do so, the customers ignore how beautiful it is. Thus, those designs must be preferred that, apart from being attractive, provide greater security. Moreover, the adhesives that are applied while the production process must be of high quality.
The box must undergo various tests before being used finally. As per the claim made in the beginning, hopefully, you would have learned substantially about the custom candy boxes. These are just the basics and some prerequisites that must be met with to ensure greater success, the designs, colors, and other variations depend upon the marketing department of the company.