The market trends for coffee boxes have been upward for quite some time now. Brewers have realized that they cannot expect any gains until they do not use the right boxes. To make it easier, we have brought the best tips that you should consider while designing and creating these packages.
One important aspect of cardboard boxes as a whole is the printing options available. Ever since custom packaging became a trend, people began getting their boxes printed with the designs, texts, and other content of their choice.
However, not all of them gained their desired results. Upon rechecking, they realized that they weren't able to gain their desired results as they did not optimize the printing. One needs to make sure that the quality of the printing is at the utmost. In a situation where this is not the case, the repute of the company would have to suffer a major blow.
In case the printed material fades off or gets deteriorated easily, people would begin thinking that the quality that the company produces is not up-to-the-mark. Hence high-quality and contemporary techniques such as raised-ink and debossing methods shall be used, to make the boxes attractive.
Any type of food packaging is judged by the colors that are used in them. To make a strong first impression, the company must make use of suitable colors. Since coffee is generally considered to be a noble and dignified drink, it must be given shades that comply with this vibe.
Certain colors automatically represent grandeur such as gold, platinum, amber, etc. Their usage should be made on these boxes. They would not just create a positive and grand image but also ensure greater visibility of the product when it is placed amongst its competitors.
Custom printed coffee boxes give full liberty to designers as well as the marketing department as far as the designs on the boxes are concerned. At times, people get overwhelmed by the number of options that are available and tend to overkill the packaging by adding multiple graphics, illustrations, and colors.
This is a crucial mistake that many companies make. Adding such designs not just adversely affects the on-shelf presence of the coffee but also makes the customer think that the product is not updated. To avoid any such thoughts which could be detrimental in the long-run, only the trendiest designs should be placed. If the recent trends are concerned, one would realize that people prefer minimalist and simple designs that are not overloaded with graphics or colors. Therefore, using them could be quite beneficial.
Back in the day, there were not many variations available as far as the style of the packaging is concerned. Rectangular boxes were the only thing that one could use; however, now, this is not the case. Various styles are available in the market that can be chosen, and each of them has numerous benefits.
Some of the most astonishing and fascinating styles include gable boxes and sleeve boxes. Not only are they very durable and ensure convenience, but they also make the company take a step ahead due to their premium appearance, which makes the customer perceive the company as high-quality.
Even though protection and safety are not the only motives behind using packaging, but it still holds a distinct rank as far as the importance of packaging is concerned. This is because; if the packaging fails to provide the ideal protection, one cannot expect it to receive any laud or praise.
Specifically, when the item under consideration is coffee packages, the protection aspect becomes even more important. Not only do they need to ensure physical safety, but they must be properly enclosed and air-tight to ensure the original taste and aroma. If this criterion is not met, one cannot gain any benefits whatsoever.
The layman may get confused after reading this point, but marketing and printing experts know very well that the quality of the material that is being used is extremely important. When it comes to creating differentiation between different brands of coffee, doing so by adding distinguishing features to the coffee mix itself is very tough. However, this can be done easily if certain features such as the material of the packaging are amended. One can deduce the quality of the company by judging the quality of the material. For instance, if rigid materials are used, a high-quality image is created. Therefore, one should only use materials that are sturdy and provide a premium finish.
Typography is an essential part of custom printed coffee boxes. Without it, one cannot achieve anything out of the packages. Words add meaning to the box and allow it to be used for various purposes. However, there needs to be a proper manner through which the words are added. Some points hold a lot of importance as far as typography is concerned.
The foremost is the font. If the company wishes to create an exclusive and high-class product, fancy fonts such as formal and calligraphic will be more beneficial. On the contrary, if the product has to be marketed to a more generic audience, one should use simpler and easily eligible typefaces. You must have grasped some of the most important and significant points that contribute to making your coffee boxes look exponentially better. These are just the outlines that you should use, and as long as your design remains within the limits suggested, your box would be capable of bringing major benefits.