Home
Blog
A Guide to Digital Printing for Packaging

A Guide To Digital Printing For Packaging

Digital printing is revolutionising the custom packaging world. They conduct experimental testing on new designs at a low cost. They also package much more quickly during the seasonal time.

Emily Parker

July 16, 2026

Packaging serves more than just a holding function. It shares your brand story and helps customers see your products. It is also important to note that good packaging helps to foster trust among customers and helps a company gain repeat business. Modern brands are looking for quick and flexible printing. That's the reason why digital printing packaging has taken off in the UK. It provides quickness, quality, and freedom for brands of any size.

In this blog, we'll explore the process of digital printing, its applications in the business world, and how it enhances modern packaging.

Why Packaging Printing Matters in Modern Branding

Packaging is one of the first impressions that customers have. When printed, it makes a good first impression. Colourful products and sharp images make products look more professional. Clear printing also ensures that brand messages are readable. Packaging is one of the major considerations in determining the product quality in the eyes of many buyers. Print is a crucial component of branding.

The Growing Popularity of Digital Printing in the UK Packaging Industry

The packaging market in the UK is still on the rise. Nowadays, companies require shorter production runs and faster delivery. Traditional printing methods require a higher printing volume.

Digital technology provides brands with greater flexibility. As a result, many firms have adopted digital print as their packaging needs are met.

shop our popular products

Bakery Boxes

CBD Oil Packaging

CD Jackets

Cereal Boxes

Donut Boxes

Food Presentation Boxes

Frozen Food Boxes

Olive Oil Packaging

Rigid Gift Boxes

How Digital Printing is Transforming Custom Packaging

Digital printing is revolutionising the custom packaging world. They conduct experimental testing on new designs at a low cost. They also package much more quickly during the seasonal time. This adaptability allows businesses to adjust to customer preferences swiftly.

What Is Digital Printing for Packaging?

What is digital printing? is a question that is asked by many.

Digital printing is a more recent technique that prints directly onto the packaging material from a digital image.

It eliminates the need to use printing plates.
This is a time-saving and fast design update approach.
To grasp the digital printing procedures. It begins with a digital design file.
The file is directly sent to a digital printer. The printer then prints with ink onto the packaging surface.
This simple procedure saves time and boosts efficiency.

How Digital Printing Differs from Traditional Printing Methods

Metal plates are commonly used for traditional printing. These plates need to be set up, and there are additional costs involved. Digital printing eliminates this step. It offers quicker design changes and smaller production runs. That's great for companies that require flexibility.

Key Components Used in Digital Packaging Printing

There are several factors that contribute to good printed packaging.

This includes:

Specialised inks
Colour management software
Digital printers and finishing equipment

These tools, used together, create a great, professional package design.

How Does Digital Printing Work on Packaging?

Digital File Preparation

All projects begin with art.
Files are created by designers in the proper format.
They verify colours, pictures, and design prior to going to print.

Direct-to-Substrate Printing Technology

The printer prints directly on packaging materials.
This is a process used to print digitally on cardboard and a large number of packaging surfaces.

Colour management

Consistency in colour is vital to branding.
Colour control is achieved in various packaging batches with the help of modern systems.

Finishing and Post-Press Processes

Further finishing may be added to the printed product following printing.
This can be lamination, coatings, embossing, or cutting.
These finishes have a positive effect on appearance and durability.

Types of Digital Printing Technologies Used in Packaging

Inkjet Digital Printing

Inkjet technology involves spraying minute amounts of ink on packaging.
It is very flexible and can be used with a range of packaging materials.

Laser Digital Printing

Laser printing requires heat and toner.
It provides clear text and comprehensive graphics.

UV Digital Printing

UV light can be used in UV printing to immediately cure the ink.
This results in colourful prints and long-lasting colours.

High-Speed Production Digital Presses

Production presses are generally used by large packaging companies.
These machines are used to impute more quantity yet provide print quality.

Common Packaging Materials Suitable for Digital Printing

The following are the most common materials that are suitable for digital printing in the packaging industry.

Cardboard Packaging

Cardboard is still one of the most popular materials.
Lots of companies print on boxes that are constructed of cardboard.

Corrugated Packaging

Corrugated Packaging provides strength and protection.
It is suitable for retail packaging and eCommerce packages.

Kraft Packaging

Kraft packaging helps to promote environmentally friendly branding.
It has a natural appearance that will be appealing to the eco-conscious consumer.

Paperboard Cartons

Paperboard cartons are widely used in the retail packaging market.
They offer a smooth printing surface for detailed prints.

Labels and Stickers

The use of digital technology creates labels with rich colour and high-quality imagery.
Flexible Packaging Materials
Snacks, cosmetics and household products are frequently made from flexible materials.

Digital printing can assist with these formats. Digital printing is the best packaging method.

Benefits of Digital Printing for Packaging

Production time is quicker in business.
Design changes occur at a rapid pace.
Low quantities make it easier to keep costs down.
It also helps to minimise waste and increase efficiency.
There's an easier way to make personalised packaging.
This can help brands to provide a unique customer experience.

Digital Printing vs Offset Printing for Packaging

Feature	Digital Printing	Offset Printing
Print Quality	Suitable for a wide range of packaging applications.	Suitable for larger quantities.
Setup Time	Very fast	Longer setup
Small Orders	Cost-effective	More expensive
Large Orders	The cost per unit will be higher.	Lower cost per unit
Customisation	Very flexible	Limited flexibility
Design Changes	Quick updates	Requires plate changes
Waste Production	Lower	Higher
Turnaround Time	Faster	Slower

Digital printing performs well for short runs and customised packaging, but the right choice often depends on how it compares with offset printing.

Packaging Printing Statistics

Recent industry data shows the growing impact of digital printing.

Industry Trend	Latest Findings
Growth in the digital print market.	Continually expanding internationally every year
Short-run packaging demand	Rising amongst small businesses
Personalised packaging usage	Growing in all shops
Sustainable packaging demand	Strong growth throughout Europe
E-commerce packaging needs	Growing due to online shopping

When Should Businesses Choose Digital Printing?

Digital printing is most effective when companies are on the lookout for flexibility.
It is perfect for product launches, seasonal packaging, promotions and limited edition products.
It also gives companies fast turnaround times.

Industries That Commonly Use Digital Packaging Printing

Digital packaging printing is commonly used in a variety of industries.

Food and Beverage Packaging

Printed packaging is used by food brands to lure customers to the product and to convey information.

Packs for cosmetics and beauty products.

Attractive packaging is essential to the success of beauty products on shelves.

CBD and Wellness Packaging

Customised packaging is an effective method for wellness brands to build trust.

Pharmaceutical Packaging

Communication of important product information is facilitated with clear printing.

Packaging Plays Role In Fashion And Apparel

Superb packaging is used by fashion brands to enhance the customer experience.

Retail and E-commerce Packaging

Online retailers need excellent and appealing packaging boxes for shipments.

Design Considerations for Digital Packaging Printing

The following are some of the design considerations that must be taken into account during the design of digital packaging printing:

Selecting The Most Appropriate Colour Profiles

It maintains brand consistency when choosing colours as accurately as possible.
The RIRS requirements for resolution and image quality. Resolution and image quality requirements.

High-Resolution Images Result In Crisp And Polished Packaging

To ensure that the brand is consistent across product lines.
To maintain brand consistency across product lines.

The Packaging Should Be Consistent Across All Brands

This helps to build recognition and trust with customers.
The sustainability and environmental benefits of digital printing.

Sustainability and Environmental Benefits of Digital Printing

Digital printing can generate less waste than traditional printing.
It demands fewer setup materials and will work well in smaller production volumes.
In addition, numerous packaging companies are utilising a digital printing process along with recyclable materials.
This pairing can minimise the environmental footprint.
Digital printing has its own set of difficulties and restrictions.

Challenges and Limitations of Digital Printing

Digital printing, like all technologies, has its drawbacks.

Very large production runs may come out more expensive than offset printing.
There may be a need for further testing on some specialised materials.
However, technology continues to improve each year.

Future Trends in Digital Packaging Printing

Things are looking bright for the future.
There is an increasing demand for personalised packaging for more brands. Smart packaging solutions are growing, too.
Production speed is being continually improved by automation and advanced software.
AI can also aid in the optimisation of future print workflows.
These innovations will improve the effectiveness of digital packaging even more.

How to Choose the Right Digital Printing Solution for Your Packaging

To identify the amount of print needed.

To Determine The Volume Of Printing Required

A good place to begin is to estimate your production requirements.
Digital printing can work well in the short run.

Evaluating Packaging Materials

Select materials that are suitable for the product and branding.

Understanding Branding Objectives

Packaging must be clear in representing your brand.

Comparing Print Technologies

Before deciding, consider the technologies available.
Various types of printing may be necessary for various projects.

Final Thoughts

The new era of packaging has arrived, which is digital printing. It's fast, flexible, of high quality, and customisable. Now businesses produce professional packaging without big production requirements. Digital printing will continue to be a key packaging method throughout the UK with ongoing technological advancements.

When a company can help make sure the packaging will enhance your brand image and customer experience, it's a great idea to work with a packaging expert. At The Custom Boxes UK, we understand the significance of packaging in driving business growth and success, and we're here to assist you in developing impactful solutions.

Frequently Asked Questions

What is digital printing in packaging?

Digital printing in packaging is defined as the printing of designs directly onto the packaging material from a digital file.

What is the difference between digital printing and normal printing?

In digital printing, you don't need to print the plates, and it typically takes less time to set up your print job. Traditional printing will usually need plates and longer print set-ups.

Is digital printing better than offset printing for packaging?

Digital printing works best for smaller print orders and personalised prints, while offset printing works well for larger print runs.

Which packaging materials can be digitally printed?

Digital printing can be done on cardboard, corrugated board, kraft paper, paperboard, labels and flexible packaging.

Can digital printing produce custom packaging designs?

Yes, full customisation is possible with unique colours, graphics and variable data using digital printing.

Is digital printing environmentally friendly?

Yes, in many cases, digital printing can cause less waste and resources compared to traditional printing techniques.

What industries use digital printing for packaging?

Digital packaging printing is widely used in the fields of food, cosmetics, pharmaceuticals, wellness, fashion, retail, and e-commerce.

Can digital printing be used for food packaging?

Yes, it is quite common to use digital printing for food packaging as long as the materials and ink used.

What are the latest trends in digital packaging printing?

Personalised packaging, smart packaging, sustainable materials and fast digital printing technologies are some of the trends that are under the spotlight

Get a quote

Enter Your Name

Enter Your Email

Enter Your Mobile Number

Add project details

(the more information you provide, the faster we’ll be able to get you what you need)