US
Australia
How Custom Cardboard Gift Packaging Can Differentiate Your Product in 2025
Let your package speak for itself. Find out how The Custom Boxes' 2025 custom gift boxes highlight your brand's identity, improve product presentation, and provide a memorable consumer experience that helps you stand out in a crowded market.
These days, a wide range of companies are thinking about new ways to show their products. Small business owners, eco-conscious start-ups, and subscription box companies all look for gift packaging that feels personal yet professional. Even large retailers are moving away from bland, generic boxes to more thoughtful, customised ones.
In 2024, the results of a survey by The Packaging Federation point out that 78% of small firms with 250 or fewer employees are planning to move towards branded packaging within the next two years. There are higher standards among customers these days. Customers want their products’ packaging to be attractive, comfortable, and display the values of the brand. We talk about how personalised cardboard gift wrapping could revolutionise the market in 2025 in this blog.
What is custom cardboard gift packaging?
Custom cardboard packaging boxes can show your company’s brand and be designed to suit your products’ properties. Regular packaging is not made just for your needs, whereas these boxes are designed exactly to your specifications.
If you use The Custom Boxes, your business can pick from kraft board, different colours or textured finishes, and optional foil, gloss, or insert windows.
When does packaging really matter?
By 2025, how products are packaged has become very important to customers. As soon as someone takes a product home or shares it on social media, what they notice is the packaging.
Smith & Co.’s study in 2024 found that 64% of consumers in the UK prefer to repurchase items with attention-grabbing packaging. Shopify revealed in another report that many online buyers think that unique packaging adds value to the goods they get.
Where does gift box packaging make an impact?
- In shops: Your product needs to compete visually on the shelf.
- Online orders: Delivery boxes need protection and personality.
- At events: A well-packaged item makes a strong first impression.
Influencer UK (2023) found that posts with attractive gift box packaging had 20% more interaction than those with generic or plain boxes. It's content marketing, not simply packaging.
Why does it matter more now?
The modern buyer doesn’t just want a product. They want a full brand experience. Good packaging shows that you care, that you have earned their trust, and that you have a compelling brand narrative.
It helps your product look special – the better the box, the cheaper your product will feel.
It adds social proof—branded packaging increases the chances of being shared online.
The Custom Boxes have helped hundreds of UK brands craft packaging that speaks volumes without saying a word.
How does your brand benefit from bespoke packaging?
Here’s an alternative, step-by-step approach:
1. Understand your product and audience.
Before jumping into design, think about your customer. Are they eco-conscious? Style-focused? Budget-aware? If you’re selling luxury skincare, your packaging should feel elegant. If you’re a sustainable candle brand, the box should be earthy and natural. This is where your brand story and gift box packaging should connect.
2. Choose the right materials.
The material you use influences the appearance, touch, price and greenness. The Custom Boxes have options:
Rustic, recycled kraft board Recycled kraft board looks like it's half-worn. Recycled kraft board is a nature-friendly component.
Rigid boxboard: (suitable for premium products)
Corrugated cardboard is ideal for posting.
In 2023, the UK recorded recycling levels to be 70 per cent for cardboard, demonstrating the high preference towards completed recyclable products by the consumers. Never forget to check the recyclability of finishes and coatings as well.
3. Add smart design features
Don’t just add a logo; think like a storyteller. Include short phrases, patterns, or illustrations that reflect your mission. Try these design ideas:
- Foil stamping to highlight your brand name
- Die-cut windows for product peeks
- Inserts to hold items neatly
- QR codes linking to videos or thank-you messages
Remember, small touches leave big impressions.
4. Work with a reliable supplier.
The Custom Boxes offers both small runs and wholesale gift packaging, which is perfect if you're scaling your business. With over a decade in the industry, they help brands like yours:
- Choose the right size and board strength.
- Order low minimum quantities for trials.
- Enjoy custom printing with a fast turnaround.
- Access design support from real people.
Plus, with options made right here in the UK, delivery is faster and more sustainable.
5. Test and tweak
Start with a prototype or small run. Share it with customers, get feedback, and use it for photoshoots. The box should look good, hold up during delivery, and reflect your values.
Run A/B tests on packaging styles. For example, see if orders increase when you switch from plain brown mailers to custom printed cardboard packaging with your logo and colour scheme. You may be surprised—The Custom Boxes reports that brands often see a 15–25% uplift in sales after switching.
6. Promote the packaging.
Let your packaging work for you. When you publish, tag your packaging supplier, promote unboxing videos, and include it in product photographs. According to Hootsuite’s 2024 report, 1 in 4 TikTok videos that go viral in the product category include some type of branded packaging. It’s not just a cost; it’s a tool.
Real brand example: Lily’s Organics
Lily’s Organics, a skincare brand based in Kent, was struggling to gain traction online. Their products were handmade and high-quality but shipped in plain boxes. Three months since they designed their custom cardboard packaging boxes, botanical-themed, through The Custom Boxes, their customer return rate rose by a sensational 31 per cent.
Conclusion: A box is never just a box.
In 2025, your packaging is your product’s voice. It says who you are before a customer even opens it. With the help of The Custom Boxes, your gift packaging can be eco-friendly, eye-catching, and easy to order, whether you need 50 units or 5,000.
By investing in custom gift boxes and custom printed cardboard packaging, you’re not just improving your product’s look. You're distinguishing your brand in a congested market, creating moments, and establishing trust. Let your packaging speak volumes. Make it count.
Premier American Manufacturer of Packaging and Custom Boxes
Experience the ease of creating and ordering custom boxes and affordable packaging online with the Custom Boxes. Contact us today to discover how we can turn your packaging vision into a reality.
Payment & Security
No Hidden Charges
Money Back Guarantee
thecustomboxes.co.uk online guarantee the privacy of all the customers and never share their personal information with third parties. For more details read our Privacy Policy.
