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Why You Need To Redesign Soap Packaging
Give your custom printed soap packaging boxes a makeover. Discover how box design, sustainability, and branding can help your soap shine on the shelf and win hearts across the UK market. This comprehensive blog will help to stand out in the crowded market by redesigning your soap boxes.
In the dynamic market of the present day, product appearance is considered to be as significant as the product content. You may have the best smelling, cleanest soap, but unless your soap package is up-to-date, fresh or non-wasteful, people may just pass you by.
The current consumer wants more eco-materials, Brash design and a brand that he or she identifies with. It is there that a mere redesign of a packaging box for your soap can do wonders for your sales, customer retention and influence on the environment. In this blog, we’ll explore why updating your custom printed soap packaging is essential for brand growth.
Who Needs To Rethink Soap Packaging?
You are a small-time producer of handmade soaps or an enormous manufacturer that works with the large-scale sellers, but you are dealing with the product and customer (they will see this first). In the case of your present box soap packaging being retro, generic, or unfriendly to the environment, then you need to change.
Businesses that benefit the most from a packaging upgrade include:
- Brands using plastic wraps or shrink films
- Start-ups with DIY labels
- Sellers on online platforms like Etsy or Amazon
- Shops with declining repeat buyers
If you redesign your soap using custom soap boxes from The Custom Boxes, it will initially appear very wise and professional.
What’s The Problem With Old Packaging?
Let's examine the information. According to a Nielsen study, 64% of UK consumers say they have tried a new product because the packaging caught their attention. The way you package your soap can have a big impact on how much you sell. Now consider this:
- Many shoppers now actively avoid plastic.
- People are more likely to share “unboxing” moments on social media when packaging looks premium.
If your packaging soap box still looks like it did five years ago—or worse, is made with unrecyclable materials—you’re missing out on new opportunities.
When Is the Right Time to Redesign?
Redesign should come when sales are healthy and when there are no negative reviews. Here are some perfect moments to refresh your soap packaging:
- When launching a new scent, size or formula
- At the start of a seasonal sale (e.g., summer or Christmas ranges)
- During a rebrand
- Once they transfer into eco-friendly or cardboard soap boxes wholesale
Customers pay significant attention to minor changes, particularly when these constitute a reinforced value such as sustainability, health, and beauty.
What Areas of Design Can Have the Most Significance?
Good design is more than looks. It affects how your soap is seen, touched, and remembered. Here's where a better packaging soap box matters:
- In-store shelves – Compete better with high-end brands
- Online listings – High-quality images get more clicks.
- Shipping – Sturdy soap boxes wholesale protect your product in transit.
- Gift giving – Elegant design makes your soap gift-worthy.
- Social media – Stylish boxes are shared more often.
Why Redesigning Boosts Business?
Redesigning your packaging with help from The Custom Boxes brings real benefits:
1. Stronger Branding
Your box tells your brand’s story. Custom colours, logos and messages build trust. That’s why businesses using custom soap boxes see higher repeat orders.
2. Eco Appeal
UK consumers are more eco-conscious than ever. A WRAP survey found 61% of shoppers want to avoid plastic packaging. Choosing cardboard soap boxes wholesale shows your brand cares about the planet.
3. Cost Savings
Buying soap boxes wholesale lowers the cost per unit. Also, lighter packaging reduces shipping fees, saving you more in the long run.
4. Customer Loyalty
The user experience is enhanced by a nice, easy opening box. Satisfied customers usually post favourable reviews together with returning.
How To Redesign The Right Way
Start by asking yourself:
- Is my box made from sustainable material?
- Does my packaging match my brand’s tone?
- Do my boxes stand out from competitors?
- Can my soap be clearly seen or smelt?
- Is my label easy to read and informative?
Then, reach out to professionals like The Custom Boxes. They’ll help you design the best soap box using recyclable, high-quality materials and tailored shapes or prints.
Real Stats, Real Value
Redesigning your soap packaging is not just a creative move—it’s a smart business decision. Here's what stats say:
- Also, 39 per cent of online shoppers in the UK have posted products on social media (Dotcom Distribution).
- Businesses using custom packaging see a 30% increase in brand recognition (WestRock Research).
Explore Other Packaging Inspirations
Searching for new inspiration? Analyse the influential package designs that different industries employ:
- Socks Boxes – Compact, colourful, and ideal for brand storytelling
- Sleeve Boxes – Sleek designs that add elegance and open like a surprise
- Software Boxes – Functional and label-rich, perfect for informational layout
- Sports Boxes – Bold and energetic, great for men’s grooming soaps
- Toy Boxes – Fun, vibrant and perfect for children’s soap ranges
Each type offers insight into what modern buyers expect—and how versatile your own soap packaging box can be.
Case Study: The Custom Boxes
Many UK soap brands rely on The Custom Boxes to deliver professional, affordable packaging. They offer:
- Custom shapes and sizes
- Kraft and eco cardboard options
- Window cuts, foiling, embossing
- Fast UK-wide shipping
- No design fee on bulk orders
No matter whether you are a small start-up or a developing brand, they manufacture soap packaging boxes that reflect the value of your product-- and do not price-gouge you.
Final Thoughts
A soap bar is small, but the packaging of the same has a huge significance. Your soap packaging can save the planet, leave a positive first impression, and build a following that would support your brand. Customers can select what they see in their world, big or small, where it is needed and what keeps them loyal.
Using a smarter design and sustainable materials on your custom soap boxes helps you to stand out in the crowd of the competitors and proves that your brand is prepared for the current needs of people. Choose better. Choose smarter. Choose The Custom Boxes.
Premier American Manufacturer of Packaging and Custom Boxes
Experience the ease of creating and ordering custom boxes and affordable packaging online with the Custom Boxes. Contact us today to discover how we can turn your packaging vision into a reality.
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